Move your company toward
Growth, Profitability, and Resiliency, with your custom "Blueprint for Export Success℠”
Over the arc of the class, you’ll identify a specific export market and design your own custom Blueprint for Export Success℠, identifying and qualifying your target market with a product that displays the most desired features at the lowest cost and highest ROI. Not only will these goods, services, or IP boost sales, but also lift your domestic profits, productivity, and business resiliency.
I’ve outlined the "Blueprint for Export Success℠" System below:
Jumpoff: Exports & You
Be inspired by the experience of successful firms to identify your own export opportunity.
Follow the lead of export-driven companies that have attained more sustained profitability, achieved superior productivity, successfully managed risk, and realized greater resiliency. Use methods developed by global business specialists to assure both management and key personnel your new direction will generate the exciting growth in revenues and profits that will take the company to the next level.
Build Your Hot List: Identify Prospective Markets
Identify candidates participating in mutual Free Trade Agreements
Pinpoint potential export targets among your home country’s FTA affiliations. You’ll create a Visual Country Profile of your target country so you can broaden your understanding of the peoples, cultures, and economies of potential markets while assembling a host of economic and demographic data that allows you to expand easily on your initial investment to different market segments in the same country for even greater profitability.
Start your Engines: You vs. the Competition
Identify potential competition, both local and foreign
Identifying the competition can make the difference between a successful export strategy and a suboptimal one. You must consider not only international competition but also local competition.
Romancing the Stone: You and the Customer
Understand customer needs in your new market
While marketing activity in foreign countries may be similar you your home country, failure to recognize significant and even subtle differences in customer behavior can put your entire strategy at risk. With that in mind, we have provided you with powerful customer-focused tools..
Follow the Money: Exporting and Your Investment Decision
Measure New Product/Process Investment Value.
When deciding between competing product features or markets, you'll be certain which proposal or combination of proposals provides the highest return. With our tools you'll expertly select the market in the country that assures your innovation provides you with the highest ROI.
Refining the Plan: Your Export-driven Business Model
Complete your final draft
Describe your new business model, and what the changes represent for your company, as if for the benefit of directors, executives, and employees. Choose from one of the ten major models, or research further for a model that better serves your needs, describing the disruptive impact of their Export-driven Business Model.
Live Megasession!
Your custom "Blueprint for Export Success℠"
Drawing your inputs from previously completed worksheets, tools, ideas from threaded discussions, plus your own observations, you'll craft your custom Visual Blueprint. After submission, we’ll schedule live, private Q & As with each participant and get into the specifics of your firm.