Identify the Challenge
Dive deep to create clear, concise description of the issue that needs to be addressed
Discover Your Hidden Resources
Identify reassess, and compare existing to transformed target markets
In the Beginning…
Develop a complete baseline profile of the firm’s existing business model
Build Your Hot List of Probable Models
Familiarize yourself with business models within and outside your industry
Follow the Money!
Compare and contrast returns between the business models you choose
The Moment of Truth
Perform a comparative assessment of your top two to three business models
Test Your Idea with a Pilot or Beta Study
Determine if your business model innovation meets internal and external needs and capabilities of your firm prior to launch